We noticed that the Moet & Chandon wine label is using some fun photos to promote their brand. They've hired Scarlett Johansson as a celebrity endorser, and their photographer and art director are having some fun. These photos are pretty much the same sort as you see in ads for luxury automobiles, perfumes, vacation destinations. More on the ads in this article in StylePantry. What caught our eye is the one where our model is up a stepladder with a brut-size bottle, surrounded with stacks of champagne glasses.
Great art directors know how to put something eye-catching into a photo. It might be a particular facial expression, some oddly out-of-place object. In this case we have the danger posed by the ladder and all the glassware. Will she fall?
Of course, all across America thousands of Loss Prevention Managers will be printing-out the photo and putting it up in the warehouse break room, or on the wall of the trailer at their construction job site. The photo will have a hand-written caption saying something like: "Don't Do This!"
Just as a fun thought-fantasy, try to imagine how this photo got shot. Ms. Johansson shows up an hour or two before and gets her make-up and dress. A Crew of people were working on putting-up the ladder and stacks of glasses. The account executive from the advertising agency shows up with the bottle of wine. Just as our model is about to go up the ladder, someone from the building management office shouts "WAIT A MINUTE! WHERE'S HER SAFETY RESTRAINT HARNESS?!?"
Possibly she was wearing a harness and it was clipped to a ceiling-mounted restraint system - and that got Photoshopped-out.
Another, and perhaps more telling thought-fantasy: "Do the thousands of images and videos we see each year where people are in danger, in car chases and sporting collisions - and no-one is hurt - affect our perception of risk?" Do we begin to think there is no risk?
For more ideas about how to survive your next crash, visit www.leonardmoen.com